Mainely Lobster, a lobster wholesaler, enlisted Automatic Media with the re-branding of their company. The families involved with Mainely Lobster have been fishing the waters of Penobscot Bay for the past 3 generations, they are not middlemen, they, sell what they catch. We wanted to represent the brand with a logo that paid homage to the nautical tradition of old Maine.
After the client picked a design we provided a complete identity package for the brand.
For the Mainely Lobster website we choose to merge the old seafaring esthetic with the modern look and feel of a single page parallax scrolling website.